adobo magazine hosts ‘School of Creativity’ at Polytechnic University of the Philippines

adobo magazine held its second leg of adobo class a School of Creativity in Polytechnic University of the Philippines – Manila. Came here are the industry leaders from Marketing, Advertising, and Technology.

MANILA – The event ‘School of Creativity’ presented by adobo magazine and co-presented by Jollibee was held last March 23 at Communication Foundation for Asia. Over 200 students from PUP attended the event.

Jigo Reloj, Planning & Design Strategist for Organic Intelligence, was the first speaker who stood on the podium to talk about Digital Advertising. With first-price auctions, advertisers now pay what they believe to be a fair price, proving that an unexpected power shift is happening in the media industry. The companies that once made the decisions now have to adapt to suit the technology vendors that are setting the rules for the next generation of digital advertising.

“Digital is all about making things simpler; not more complex,” Reloj stated. When people put the customer and employee side together, they can come to a definition of digital transformation that works in any case and has a clearly operational dimension. For Reloj, it may be very useful for those looking for a methodology and do not know where to start.

IN PHOTO: Raj Bay, General Manager of MSocial Inc.

Reloj was then followed by Raj Bay, General Manager for MSocial Inc., who talked about Social Media Marketing. “Use your Facebook Page as a community not as a broadcast tool,” Bay said as he discussed how Social Media Marketing entails marketing of goods and services using digital technologies and digital mediums.

Bay also pointed out that it would be pertinent to note that marketers now have the chance to utilize the opportunities offered by digital marketing using social media like Facebook. “Build a home. Think of social media as a rented space you use to promote your brand. At the end of the day, your brand needs a home.”

IN PHOTO: Chino Jayme, Creative Director for TBWA\ Santiago Mangada Puno.

The third speaker for the event was Chino Jayme, Creative Director for TBWA\ Santiago Mangada Puno. Jayme talked about embarking on a transitional phase as the highs of graduating from college come through.

“Get a life,” Jayme advised. “I see very passionate minds here and a lot of you are gonna be competitive that you’ll start believing that it’s a way of life but it’s not. Everyone needs a reset button and recharge—get out of the office and do something for yourself.”


The last one to speak on the podium was Third Domingo, Chief Executive Officer and Chief Creative Officer of IDEASXMACHINA. Domingo stressed on how important Personal Branding is especially for students who are planning to enter the creative industry.

For Domingo, personal branding isn’t just about getting a logo, a business card, and a fancy email header—it’s about who you are, what you do, how you do it, and the business that you run, and it can be a valuable tool to generate new leads and to close sales.

‘School of Creativity’ was organized by Polytechnic University of the Philippines (PUP) with Junior Marketing Executives (JME).