class a school of creativity goes to the north for Miriam College

MANILA—Breaking away from the classroom routine, Applied Arts in Visual Design Society students of the Miriam College were taken on a pit stop of class a magazine’s road trip that was the School of Creativity. Herbert Hernandez was the opening act of the SOCxMiriamCollege. Contrary to his topic about Personal Branding, Hernandez encouraged the Miriam …

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MANILA—Breaking away from the classroom routine, Applied Arts in Visual Design Society students of the Miriam College were taken on a pit stop of class a magazine’s road trip that was the School of Creativity.

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Herbert Hernandez was the opening act of the SOCxMiriamCollege. Contrary to his topic about Personal Branding, Hernandez encouraged the Miriam ladies to not enclose themselves in a single brand. As the guitarist of bands Moonstar88 and 6cyclemind, Hernandez kept his audience excited with annotations from his career. 

One lesson that the students took home from his talk was the importance of having idols. Did you know, for example, that Torete and Migraine were hatched because he and his brother avidly followed bands? He even shared the origins of his hit song Migraine which was written on the back of a wedding invitation. 

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“Every idol started as a fan,” shared Hernandez who also likened every aspect of life to lego: individual pieces may seem random but together it can build almost anything. For his own lego creation, what tied it together are happy accidents.

Everything he envisioned or rather imagined himself somehow fell on his plate: from working in J Walter Thompson to being an actual rockstar and later on building a startup ideas agency.

The gist of Hernandez’ talk was echoed by the CEO of Homonym, Mike Constantino. Marami ka pang kakaining bigas,” said the founder of the music solutions company. Adulting, he said, does not have to be done in a rush. 

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Speaking from his extensive experience, Constantino said that every opportunity he grabbed on when he was younger added to his network. In between playing with bands and producing videos, Constantino always found himself gravitating towards music.

Two decades later, he founded Homonym, a music specialist agency that uses music intelligence, music data and music psychology to develop brand-harmonized and audience-tuned music for clients. 

Wag kayong mag-alala kasi 20 years bago ko nagtayo ng sarili kong company. I couldnt have put up this company 10 years earlier kasi I wouldn’t have met those people I’ve met along the way for us to be empowered to do the stuff we’re doing,” he assured the audience.

He realized that there was no music specialist in the country and his brand, Homonym, filled the gap.

“What we do is we wanna uplift the Philippine music industry,” envisioned Constantino.

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To wrap up the session, Nat Geo explorer Gab Mejia talked about his nature conservation advocacy. Slide by slide, he astounded the audience with photos that capture the wonders of nature: ice capped mountains, endangered species, and beautiful landscapes.

What made him more relevant is his youth that the Miriam ladies have identified with. True to the spirit of an artist, he encouraged everyone to stay true to their craft and do it for themselves.    

“The greatest mountain we all have is life because there will always be ups and downs. You dont know what’’s gonna happen in the mountain, you are not in a controlled environment. Sometimes it’s cold, sometimes it’s scorching hot, but you just really enjoy the climb,” said Mejia.

As a parting line, Mejia reminded the audience to trust their craft.

“Trust yourself that it would be better, sometimes it’s stagnant, sometimes you feel that you’re lost, it’s important to have that vision and trust that process.”

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